right brain / left brain

I am a multi-passionate Freelance digital marketer, story-teller, content creator, and writer with over 7 years of experience in brand strategy, design, digital marketing, social media, and cultural event programming.

As a one-stop shop, I have had the pleasure of working with brands both big and small across a wide spectrum of industries as my time as a freelancer.

Start-Ups & Consultants

Helping start-ups with brand strategy, website & logo design to communicate their message and purpose effectively.

Independent Hospitality Companies

Spearheading content creation, social media management & strategy for small hospitality companies, including a hip members-only club.

Non-Profits

Creating engaging graphics & copy to educate & strengthen community through strategic social media & email marketing for non-profits, including the largest food bank in the Philadelphia region.

I also have experience with crafting brand partnerships, helping to identify target markets and growth strategy. If you'd like to learn more, just ask!

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INDEPENDENT LODGING CONGRESS

VP, Brand Experience| January 2020 - April 2020

Director, Marketing & Programming | 2017 - 2019

Communications Associate | 2015 - 2017

Through meaningful and relevant panels, deep dive breakouts, and of course, great food and beverage, the Independent Lodging Congress strives to connect visionaries and thought leaders inside (and outside) the independent lodging sector for the betterment of the industry and the guests we serve.

Areas of Focus:

  • Spearhead brand maturation & communication through multi-channel platforms

  • In charge of programming & curation of events, executing on the organization's brand promise

  • Run & implement marketing initiative through social media accounts & e-mail marketing campaigns

  • Lead all creative offerings through copy-writing, digital content creation, graphic design & website management

  • Identify areas of growth and strategic partnerships

  • Lead small team on all event production, programming, business development, and marketing initiatives, reporting directly to the Founder & Chairman of the company

accomplishments

  • Curated all marketing, programming & production of 8 industry events across 6 markets

  • Grew annual revenue by over 80% over a 2 year span

  • Grew annual event attendance by 134% over a 2 year span

  • Implemented 2 full company re-brands

  • Successfully launched a pivot to digital and programmed 5 day a week Instagram Live sessions to continue educating and connecting the ILC community

PHILADELPHIA REAL ESTATE COUNCIL

Associate Director of Communications | 2016 - 2019

Communications Associate | 2015- 2016

The Philadelphia Real Estate Council is an exclusive peer group for real estate leaders in the Mid-Atlantic Region. PREC offers members valuable connections and resources through vibrant meetings, social events, original research, and an exclusive online community. 

Areas of Focus:

  • Manage & create content for PREC's website, e-mail blasts & social media platforms

  • Write & edit quarterly Sentiment Index

  • Work with Research Fellows on producing annual White Papers

  • Produce press releases & related communications

LLENROCK 

Associate Director of Communications | 2016 - 2019

Communications Associate | 2015- 2016

Llenrock Group is a real estate capital markets advisory firm in the heart of Philadelphia. As Associate Director of Communications, I lead the company’s online marketing and digital media presence through content creation and management of the company’s websites and social media.

Areas of Focus:

  • Spearhead social media marketing efforts

  • Construct strategic email blast campaigns

  • Correspond with media personnel

  • Create original written and visual content for the Llenrock Blog, a nationally recognized forum for commercial real estate news, commentary and multimedia, which attracts an average of 10K unique visitors per month and has been honored as a “Top Real Estate Blog” in five different web rankings.